Happy Meal box - a toy in itself

Problem:

Create a sustainable product that will make McDonald's more fun for the youngest audience.

Insight

The greenest product is the one that already exists.

Idea

McDonald's Happy Meal is known for its toys. But what if the box itself was a toy? That would make it twice as fun (with no extra cost and a sustainable option for the business)! Pop out windows and doors will transform the box into creative playhouses like a car station, haunted house, a horse barn, Casita from Disney’s Encanto or a castle. It can be adapted to a countless number of themes!